CTA image of whitepaperA survey is not just a survey.
There is both science and intuition that goes into crafting questions that get you answers, and measure what you actually want to.

This whitepaper on survey design addresses:

  • Asking the right question; 
  • At the right time; 
  • In the right way
  • When to use RNPS, TNPS or CSAT

The results of the study offer clear quidance, through research, as to how to approach survey design